CSR, advertisements and digital media

Transnational Private Regulation in Advertising

European University Institute, 19-20 March 2010

The Workshop on Transnational Private Regulation in Advertising has been the second Workshop to be organise at the EUI within the framework of the project ‘Transnational Private Regulation: Constitutional Foundations and Governance Design’.  The purpose of the Workshop was to verify and discuss the provisional research results of the case study carried out on transnational private regulation in the advertising industry. At this intermediary stage of the research, critical reflection from a selected group of stakeholders ‘in the field’ was required to test the evidence gathered, the research design and methodology, and receive input on how to proceed.

Programme

Introduction

Fabrizio Cafaggi, European University Institute
Private Transnational Regulation: Constitutional Foundations and Governance Design – Project Description and the Specificity of Advertising

Paul Verbruggen, European University Institute
Provisional Research Results – Emergence and Governance of Transnational Advertising Standards

Presentation from the representatives

Oliver Gray, European ASA (presentation)
Jean-Pierre Teyssier, Autorité de la régulation professionnelle de la publicité (ARPP), France (presentation)
Vincenzo Guggino, Istituto di Autodisciplina Pubblicitaria (IAP), Italy (presentation)
María del Rosario Fernando Magarzo, Asociación para la Autorregulación de la Comunicación Comercial (Autocontrol), Spain (presentation)
Lynsay Taffe,  Advertising Standards Authority, UK (presentation)

Structured Discussion:
- Legitimacy and Effectiveness of Private Advertising Standards
- How to frame the research in Advertising?

Structured Discussion:
- Enforcement of Private Advertising Standards
- Proposal and suggestions for further research